[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vuje.cz\/apple-rozsiruje-reklamy-vyhledavani-a-podporu-pro-ne-do-dalsich-ctyriceti-sesti-zemi\/#Article","mainEntityOfPage":"https:\/\/www.vuje.cz\/apple-rozsiruje-reklamy-vyhledavani-a-podporu-pro-ne-do-dalsich-ctyriceti-sesti-zemi\/","headline":"Apple roz\u0161i\u0159uje reklamy vyhled\u00e1v\u00e1n\u00ed a podporu pro n\u011b do dal\u0161\u00edch \u010dty\u0159iceti \u0161esti zem\u00ed.","name":"Apple roz\u0161i\u0159uje reklamy vyhled\u00e1v\u00e1n\u00ed a podporu pro n\u011b do dal\u0161\u00edch \u010dty\u0159iceti \u0161esti zem\u00ed.","description":"Toto \u00fater\u00fd Apple roz\u0161\u00ed\u0159il jeho platformu pro vyhled\u00e1vac\u00ed reklamy pro v\u00edce ne\u017e \u010dty\u0159icet \u0161est zem\u00ed sv\u011bta, co\u017e dovoluje market\u00e9r\u016fm po\u0159\u00e1dn\u011b nakopnout viditelnost jejich reklam v\u00a0celkov\u00e9m po\u010dtu pades\u00e1ti dev\u00edti zem\u00edch, stejn\u011b jako spravovat kampan\u011b nap\u0159\u00ed\u010d odli\u0161n\u00fdmi regiony. \u00a0 Od spu\u0161t\u011bn\u00ed v\u00a0roce 2016 k\u00a0dvou miliard\u00e1m dolar\u016f v\u00a0roce 2020. \u00a0 Technick\u00fd gigant z\u00a0Cupertina ve\u0159ejn\u011b ozn\u00e1mil a spustil reklamy","datePublished":"2020-02-17","dateModified":"2020-02-17","author":{"@type":"Person","@id":"https:\/\/www.vuje.cz\/author\/#Person","name":"","url":"https:\/\/www.vuje.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vuje.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.vuje.cz\/apple-rozsiruje-reklamy-vyhledavani-a-podporu-pro-ne-do-dalsich-ctyriceti-sesti-zemi\/","wordCount":385,"articleBody":"Toto \u00fater\u00fd Apple roz\u0161\u00ed\u0159il jeho platformu pro vyhled\u00e1vac\u00ed reklamy pro v\u00edce ne\u017e \u010dty\u0159icet \u0161est zem\u00ed sv\u011bta, co\u017e dovoluje market\u00e9r\u016fm po\u0159\u00e1dn\u011b nakopnout viditelnost jejich reklam v\u00a0celkov\u00e9m po\u010dtu pades\u00e1ti dev\u00edti zem\u00edch, stejn\u011b jako spravovat kampan\u011b nap\u0159\u00ed\u010d odli\u0161n\u00fdmi regiony.\u00a0Od spu\u0161t\u011bn\u00ed v\u00a0roce 2016 k\u00a0dvou miliard\u00e1m dolar\u016f v\u00a0roce 2020. \u00a0Technick\u00fd gigant z\u00a0Cupertina ve\u0159ejn\u011b ozn\u00e1mil a spustil reklamy ve vyhled\u00e1v\u00e1n\u00ed v\u00a0roce 2016 (v\u00edce ne\u017e rok po placen\u00fdch reklam\u00e1ch, kter\u00e9 se za\u010daly objevovat na Google Play). N\u00e1sleduj\u00edc\u00ed rok Apple roz\u0161\u00ed\u0159il podporu pro reklamy vyhled\u00e1v\u00e1n\u00ed do Kanady, Mexika, \u0160v\u00fdcarska a p\u0159edstavil tak\u00e9 Search Ads Basic, kter\u00fd se zab\u00fdval kl\u00ed\u010dov\u00fdmi slovy a p\u0159ihazov\u00e1n\u00edm, co\u017e m\u011blo b\u00fdt hlavn\u011b pro v\u00fdvoj\u00e1\u0159e, kte\u0159\u00ed nemaj\u00ed zku\u0161enosti nebo prost\u0159edky ke spr\u00e1v\u011b tradi\u010dn\u00edch kampan\u00ed placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.\u00a0Minul\u00fd rok, Bernstein v\u00fdzkumn\u00fd analytik odhadl, \u017ee reklamy ve vyhled\u00e1v\u00e1n\u00ed p\u0159inesou Apple v\u00edce ne\u017e p\u011bt set pades\u00e1t milion\u016f dolar\u016f b\u011bhem roku 2018 a tak\u00e9 p\u0159edv\u00eddal, \u017ee platforma by mohla generovat a\u017e dv\u011b miliardy dolar\u016f v\u00a0roce 2020 \u2013 nyn\u00ed, kdy\u017e je po\u010det podporovan\u00fdch zem\u00ed v\u00edce ne\u017e \u010dty\u0159n\u00e1sobn\u00fd, Apple m\u016f\u017ee b\u00fdt na cest\u011b za t\u00edmto c\u00edlem (nebo jej m\u016f\u017ee i p\u0159ekro\u010dit).\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Dos\u00e1hnout na je\u0161t\u011b netknut\u00e9 obecenstva m\u016f\u017ee naprosto zm\u011bnit celou hru pro skoro jakoukoliv firmu. Zat\u00edmco nav\u00fd\u0161en\u00ed podporovan\u00fdch region\u016f m\u016f\u017ee p\u0159idat dal\u0161\u00ed vrstvu komplexnosti na vrch v\u0161ech t\u011bch krit\u00e9ri\u00ed, kter\u00e9 market\u00e9\u0159i aplikac\u00ed ji\u017e nyn\u00ed pou\u017e\u00edvaj\u00ed a jsou zvykl\u00ed pou\u017e\u00edvat (kl\u00ed\u010dov\u00e1 slova, typ za\u0159\u00edzen\u00ed, apod.), ti, kte\u0159\u00ed jsou ochotni\u00a0 nau\u010dit se charakteristiky ka\u017ed\u00e9ho odli\u0161n\u00e9ho obecenstva ur\u010dit\u011b neut\u0159ou.\u00a0Firmy s\u00a0velk\u00fdmi marketingov\u00fdmi rozpo\u010dty nyn\u00ed mohou konsolidovat jejich multi-regionovou kampa\u0148 tak, \u017ee jsou daleko jednodu\u0161\u0161\u00ed na spr\u00e1vu, co\u017e je m\u016f\u017ee tak\u00e9 \u010dinit t\u011b\u017e\u0161\u00ed pro konkurenci.\u00a0Zami\u0159te proto na Search Ads od Apple, abyste tak z\u00edskali cel\u00fd seznam podporovan\u00fdch zem\u00ed a region\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Apple roz\u0161i\u0159uje reklamy vyhled\u00e1v\u00e1n\u00ed a podporu pro n\u011b do dal\u0161\u00edch \u010dty\u0159iceti \u0161esti zem\u00ed.","item":"https:\/\/www.vuje.cz\/apple-rozsiruje-reklamy-vyhledavani-a-podporu-pro-ne-do-dalsich-ctyriceti-sesti-zemi\/#breadcrumbitem"}]}]